Marketing and communications leader with proven success in transforming higher ed.
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Team Development
Change Management
Complex Implementations
Marketing Strategy
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Market Research
Architecture & Positioning
Design & Creative
Measurement & Governance
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User Experience (UX)
User Interface (UI)
Implementation
Analytics & Governance
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Campaign Strategy
Inbound Content Strategy
Nurture & Email Strategy
Social Media Strategy
People. Planet. Prosperity.
Brand Management / American University
Some say business is the problem. We're making it the solution.
Kogod School of Business New Website (August, 2021)
The Challenge
The Kogod School of Business had trouble articulating its distinction, despite an enviable location in Washington, DC, and a culture focused on people and sustainability.
The Solution
Create a brand that positions the school as a vehicle for prosperity through sustainable and equitable business practices.
Imagination powered by insight.
Digital / American University
Can you manage what you can’t measure? Sure.
But managing is not leading.
American University Marketing Automation, CMS, and CRM Implementation
The Challenge
The existing American University CRM system did not support the marketing and admissions needs for a 360º view of the prospective student (and beyond).
The Solution
Implement a holistic marketing and admissions technology ecosystem (marketing automation, content management system, and admissions enablement system, all powered by HubSpot) that affords full attribution and ROI analysis.
I love solving hard-to-tackle problems.
And I have spent the last 14 years solving some of the most complex marketing challenges you’d come across, from a multi-million dollar rebrand to complex CMS, CRM, and marketing automation implementations.
Your mind matters.
Brand Management / Rice University
Lifelong learning is the future of learning. And Rice University was ready to seize the opportunity.
Rice University Rebrand & Guidelines
The Challenge
The Glasscock School of Continuing Studies at Rice University had little guidance on messaging or visual identity. Yet, as the gateway between the university and the Houston community, the school had visibility that demanded clear messaging.
The Solution
Create a brand that positions the school as the bridge between the Houston lifelong learner community and Rice University’s world-class academics.
Intelligence is attractive.
Digital / Rice University
The Glasscock School of Continuing Studies’ new website combines beauty and brains.
Rice University New Website and Marketing Automation
The Challenge
The existing Glasscock School of Continuing Studies’ website had been implemented many years prior, rendering its UX and UI outdated and hard to navigate, while the content management system powering it was becoming obsolete.
The Solution
Implement a new and improved content management system (Drupal), invest in a marketing automation platform (HubSpot), create new content architecture, and design a beautiful and modern user interface.